The secret to successfully building a good website is similar to how the Wright brothers invented the first airplane.
Before the Wright brothers came along the common belief was that the way that you’d be able to get an airplane to fly was to create a large enough and strong enough engine that would be able to propel the plane to fly. And so most adventures focused most of the energy on building more powerful and stronger engines for the plane to get the plate actually take off. But with the Wright brothers did instead was they tried to come up with an airplane design that was as late as possible that was a sensually as close to a glider as they could make it so that all they would need was a very small and light engine and because the glider design was so efficient I would only require a small engine to propellant and posit to fly which as it turns out was the correct way to go about it and that was the reason that they were the first people to effect the airplane.
In many ways that’s the same story as to how many people try to generate traffic to their website.
One of the problems I see quite often is companies and businesses that spend money on Google Adwords, Facebook advertising, Yelp, SEO and other traffic generating mechanisms. They spent all of this money and time and effort getting traffic to their website and then they get upset or confused when they don’t generate that much business from their efforts.
What they might not realize is that the relationship between traffic and the design of the website is very similar to how the right brothers invented the first airplane.
While many people focus on how do to get people to come to their site, they fail to realize is that the most important thing is having a website that converts. In this analogy your website is the airplane design and the engine is the traffic to your site.
If you do not have a well-designed, well-developed, clearly thought out website then all of that traffic is the same as having a really giant engine strapped to a skateboard.
So the first to successfully generating traffic to your business is creating a website that is well-designed, has a strong call to action that is proven to successfully convert traffic into leads and leads into customers.
Then once you’ve worked out the conversions on your site you can go ahead and pay for Google Adwords, Facebooks Ads, etc…
So the question to ask is, does your current website have liftoff? And if not, why not? It’s the single best thing you can do for your business’ success.